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Inclusive by Design: The Human Face of India’s Fintech Surge

by Vaishali Basu Sharma - 25 July, 2025, 12:00 983 Views 0 Comment

India’s fintech landscape in 2025 is a dynamic tapestry of innovation, growth, and transformative ambition. The sector, anchored by 26 fintech unicorns and one impressive decacorn, is collectively valued at nearly $90 billion. These companies are more than balance sheets and valuations—they represent the future of finance across diverse segments such as digital payments, lending, neobanking, insurtech, and wealthtech. India now proudly holds its place as the third-largest hub of fintech unicorns globally, a feat achieved through visionary policymaking, widespread digital adoption, and regulatory stewardship that walks the fine line between fostering growth and ensuring safety.

This transformation has been underpinned by a series of striking figures that map the sector’s trajectory. With its current valuation of $74 billion, the fintech market in India is projected to grow to an astounding $2.1 trillion by 2030, growing at an 18% compound annual rate. This exponential growth is visible in the payments segment, where transaction volumes are expected to reach $100 trillion, generating $50 billion in revenue. Lending, another high-growth vertical, is set to surge to $350 billion, enabled by advanced data analytics, alternative credit scoring methods, and automated workflows that deliver loans faster and to wider demographics. Importantly, an 87% national fintech adoption rate—compared to the global average of 64%—and over 52% internet penetration have created a fertile environment for digital financial services to flourish, even in underserved and semi-urban areas.

A pillar supporting this ecosystem is the Startup India initiative. Entering its ninth year in 2025, it has empowered over 159,000 recognised startups by providing incentives ranging from funding access and tax breaks to business incubation and networking opportunities. The turning point came in May 2022, when neobank Open became India’s 100th unicorn. This moment came on the heels of 2021’s extraordinary funding boom, where over $42 billion was pumped into startups across nearly 1,600 deals, creating 45 new unicorns in a single year. These events catalysed a broader fintech surge, helping India leapfrog into the league of global innovation powerhouses.

India’s fintech footprint has expanded far beyond its borders. UPI, the government-backed real-time payment system, has not only reshaped domestic transactions but also inspired similar infrastructure in countries like Singapore, the UAE, and France. Indian fintechs are now exporting their platforms and expertise to Southeast Asia and Africa, where millions face the same hurdles of access and affordability. Events like the 2024 Global Fintech Festival (GFF) in Mumbai have amplified this momentum. GFF drew nearly 100,000 delegates from over 40 nations, featured 350+ exhibitors and 1,000 speakers, and saw the launch of 50 new products, turning India into a global stage for fintech discourse and innovation.

At the heart of all this progress lies the human impact. Fintech has unlocked unprecedented empowerment for millions of Indians. Through mobile-first platforms, digital wallets, and real-time transfers, even daily wage earners and gig economy workers have gained access to savings tools, credit options, and low-cost insurance products. The blue-collar workforce, historically underserved by traditional banks, now manages their finances with simplicity and confidence. Micro-investing and robo-advisory apps are giving first-time investors the tools to grow their wealth, one digital rupee at a time.

Nevertheless, the industry faces formidable headwinds. Regulatory compliance is a complex maze involving the Reserve Bank of India (RBI), the Securities and Exchange Board of India (SEBI), the Insurance Regulatory and Development Authority of India (IRDAI), and the National Payments Corporation of India (NPCI). The absence of harmonised regulations sometimes creates grey zones, increasing legal and operational risks. Moreover, the rapid digitisation of financial services has made fintechs prime targets for cyberattacks. Alarmingly, UPI-related frauds accounted for over half of all digital fraud cases in 2022–23. Fintech companies are therefore caught in a tightrope act—pushing for seamless user experience while fortifying data privacy and security.

Add to this a tightening capital environment. The funding winter of recent years has forced startups to shift from “growth at all costs” to “sustainable profitability,” as investors demand clearer pathways to revenue and unit economics. Customer retention is another concern, as a saturated app market sees nearly three-quarters of users uninstalling fintech apps within a week of download. Further, gaps in financial literacy and accessibility—especially in rural areas and among non-English-speaking populations—pose significant hurdles to mass adoption.

Despite these trials, India’s fintech future remains luminous. The government’s sustained investment in digital public infrastructure, such as India Stack and Aadhaar-enabled services, has laid a firm foundation for inclusive innovation. Segments like InsurTech and WealthTech are on the cusp of explosive growth. InsurTech, projected to grow 15-fold and reach $88.4 billion by 2030, is introducing AI-driven claim processing, customised micro-insurance, and instant policy issuance. WealthTech, driven by a rising middle class and a new wave of retail investors, is expected to grow to $237 billion, leveraging hyper-personalised advice and algorithm-based wealth solutions.

Strategic collaborations between legacy banks and fintechs are enhancing user journeys—from onboarding to KYC to service delivery. As India gears toward a $1.3 trillion digital payments market by 2025, with a 31% CAGR, these partnerships will be central in deepening reach and driving value creation.

As traditional banks deepen partnerships with agile fintechs and India’s digital footprint expands, India isn’t merely keeping pace with the global fintech movement—it’s leading it with flair and purpose. By fusing policy vision, entrepreneurial energy, and digital excellence, India is not only reinventing its own financial system but also offering a scalable, inclusive model for the rest of the world to follow.

Through a blend of ambition, ingenuity, and impact, India is redefining what financial empowerment looks like in the digital age.

The road ahead may be complex, but if past growth is any indicator, the next chapter of India’s fintech journey promises to be even more extraordinary.

Vaishali Basu Sharma
Author is an analyst on Strategic and Economic Affairs. She has worked as a Consultant with the National Security Council Secretariat (NSCS) for nearly a decade. She tweets at @basu_vaishali
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