At the 20th CII India–Africa Business Conclave, Bobby Salwan, Regional Head–International Operations, Mahindra & Mahindra, spoke passionately about the central role of mobility in Africa’s growth journey. He highlighted how accessible and sustainable transport solutions can transform livelihoods, unlock opportunities, and strengthen India–Africa ties.
The Need for Inclusive Mobility
Salwan began by drawing from real-life observations: “Anyone who has lived in Africa would know the reality that many people—maids, drivers, and daily workers—often walk five to six kilometres each way just to reach their workplaces. This is not an isolated situation but a common reality in several African countries.”
He emphasised that this daily struggle underlines the urgent need for mobility solutions that are both affordable and sustainable. “When we say affordable, we mean mobility that is within reach for ordinary citizens. And when we say sustainable, we mean safe, reliable, and future-ready.”
Mobility as a Catalyst for Development
According to Salwan, transport challenges go far beyond commuting: “Mobility in Africa is about much more than transportation. It is about connecting people and goods—linking farmers to markets, workers to jobs, and communities to opportunities.”
Without reliable logistics, he warned, Africa risks losing value from its own productivity. “Agricultural produce often remains stuck at farms, unable to reach consumers. This is why mobility is not just a convenience—it is a catalyst for Africa’s economic and social development.”
Mahindra’s Africa Journey
Tracing Mahindra’s long-standing association with the continent, Salwan said: “Our journey in Africa spans over three decades. Today, we are present in more than 30 countries. Our pickups and three-wheelers have become trusted solutions for both goods and passenger mobility.”
Mahindra has sold over 120,000 pickups globally, with Africa being one of the largest beneficiaries. Beyond exports, the company has established assembly facilities across multiple countries. “This ensures Africa is not only a consumer of mobility solutions but also a co-creator,” Salwan stressed. Tractors, too, have played a dual role in farming and rural transport, extending Mahindra’s footprint deeper into African lives.
Green and Future-Ready Solutions
Looking ahead, Mahindra is steering towards sustainable technology. “The future of mobility must also be green,” Salwan affirmed. “From small electric cars to last-mile mobility solutions, our aim is to provide products that are not only eco-friendly but also practical for African conditions.”
He recalled a moving example of impact: “In one African country, the government approached us to supply small, affordable vehicles for underprivileged communities. These vehicles enabled young people to earn their livelihood with dignity, moving them away from petty crimes and toward entrepreneurship. Such stories highlight the power of mobility to change lives.”
Africa as an Innovation Hub
Shifting the perspective, Salwan underscored Africa’s global relevance: “Africa is not just a market. Africa is an innovation lab for the world. With its young, dynamic, and fast-growing population, Africa is poised to be one of the world’s largest talent hubs in the coming decades.”
He added that Africa’s youthful energy, combined with the right infrastructure and technology, could pioneer mobility solutions that inspire global adoption.
Long-Term Partnerships: The Way Forward
For the Indian industry, Salwan urged a deeper commitment: “The way forward is not just about exporting products to Africa. It is about building long-term partnerships—working with African governments, businesses, and entrepreneurs to co-create solutions.”
He emphasised that partnerships must go beyond trading: “We need to be there, to understand the problem after providing a solution, and to solve the issues that arise. It’s about long-term sustainable engagement, not transactional business.”
Conclusion
In closing, Salwan reiterated Mahindra’s vision for Africa: “Mobility is not simply about transportation—it is about opportunity, dignity, and progress. By making mobility affordable, sustainable, and inclusive, we can unlock Africa’s full potential and create a future that is prosperous for both Africa and India.”
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