A Strategic Alliance with Kelwon Electronics Unveiled
New Delhi witnessed a historic moment on 25th October 2023 as the globally renowned brand, DAEWOO, under the ownership of the South Korean conglomerate POSCO DAEWOO, announced its much-anticipated entry into the Indian market. The press meet, held at the Lalit Hotel, was a testament to the brand’s commitment to capitalizing on India’s robust economic growth and the surging customer demand in the country.
Daewoo, an iconic and legendary brand with a remarkable 50-year global heritage in the automotive and electronics sectors, has long been a household name worldwide. Known for its innovation, quality, and cutting-edge technology, Daewoo has set a standard for excellence that few can match.
One of the most significant announcements of the day was Daewoo’s strategic partnership with Kelwon Electronics and Appliances Private Limited, a move that promises to revolutionize the Indian electronics market. This partnership is set to leverage the strengths and expertise of both companies, creating a powerful force in the industry.
Mr. Chan Ryu, Director Daewoo India Operations, emphasised that in our initial stage, we are introducing a range of power and energy products encompassing batteries for four-wheelers and two-wheelers, as well as invertor and solar batteries. Additionally we will offer a variety of HUPS invertors and UPS systems designed for both online and offline applications, featuring wall-mounted options with integrated lithium batteries.
Ms. H.S. Bhatia, Managing Director of Kelwon Electronics & Appliances Pvt. Ltd. expressed his excitement stating, “We are delighted to welcome DAEWOO a revered Korean brand, into our brand portfolio. They boast a rich history of innovation and enjoy the trust of million of consumers worldwide.”
The press conference showcased the vision of Daewoo in creating products that not only meet the highest standards of quality but also cater to the unique needs of the Indian consumer base.
The event was marked by an unveiling ceremony that left the audience awestruck. Various products spanning across multiple categories were showcased, demonstrating Daewoo’s diverse product portfolio including Air Purifiers, Audio Speakers, Water Purifiers, Smart Fans and other Kitchen Appliances.
Daewoo’s foray into the Indian market represents a significant milestone not only for the brand but for the Indian consumer as well. With a legacy of excellence spanning half a century, Daewoo is poised to bring world-class products to the Indian populace.
As the Indian economy continues its upward trajectory, the timing couldn’t be more perfect for this iconic brand to establish a strong foothold in the market. The strategic partnership with Kelwon Electronics and Appliances Private Limited only adds to the potential for success in this venture.
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