Knockdown the Global Lockdown

by G.D Singh - 24 April, 2020, 12:00 3844 Views 0 Comment

Audit your strategy to recuperate back stronger amid this new era of post COVID-19 Contactless Economy

The nation-wide lockdown to curb the spread of coronavirus pandemic has restricted 1.3 billion people of India in their homes, and the reflection of this lockdown can be seen across all sectors & in all domains and there is no other strategy but to accept, adapt chance & design a new strategy to move ahead in this resilient times.

This world is changing significantly and fast and so do the ways of marketing and hence the marketers need to understand and navigate the new landscape.

The UN’s trade and development agency has predicted a hit of $1 trillion to the global economy from the COVID-19 pandemic. India’s GDP growth for the current fiscal is now predicted at 2.5 percent. And as the lockdown grinds the economy to a halt, we hear of businesses sending their workforce on leave without pay, of pay cuts, and of job losses.

The unprecedented situation that COVID-19 has created worldwide has baffled most business owners. Nobody is sure how long it would be and what repercussions it would bring at the end. Let us pledge to break the monotony, amidst this pandemic, allow the business to adapt to this change, accept new challenges, create a new ecosystem to revive and survive for being recognised in this new era of post COVID-19 Contactless Economy.

It is time to engage with audiences, share your story of Impact, and construct a positive, resilient go-to strategy for business. Coronavirus is an unprecedented public health crisis that is quickly becoming an unprecedented economic crisis. With the country on indefinite lockdown, we’re all going to need to figure out how to do business in difficult and unfamiliar circumstances.

Right now, business owners are focused on looking after their people, communicating with their customers and working out how to access government support. But with no end date for the lockdown, one thing is clear: This is not a short, sharp, shock. We can’t just wait this out.

To survive, businesses will need to adapt. They’ll need to find new ways to operate, new ways to offer value and new ways to find, engage and sell to their customers.

Demand is going to rebound, and you want to make sure you’re ahead of the competition when it does. Now is the time to audit your strategy and ensure you have the foundation in place to find and engage your target audience during and after this crisis.

If you don’t have a content marketing strategy, write one during the lockdown. If you do, give it a thorough audit.

Noting in life is permanent; COVID-19 is creating challenges for businesses all over the world. But remember that this situation is temporary. What’s the most important thing now is to stick together – from a distance – and ensure you’re providing a value proposition to your audience.

Stay healthy, stay positive and keep your marketing efforts going, even if that means making adjustments to your strategy.

The unfortunate truth is that a self-imposed lockdown won’t be possible for everyone. Many of us can’t simply zoom into work meetings and hunch over their laptops in bed. But your decision to just stay at home if you can help them out. “People who can’t work from home are being protected by the people who are working from home since the work-from-home people help prevents themselves from becoming infected and taking an ICU bed that those other people need.”

Most industries are expected to suffer a serious slowdown because of the COVID-19 pandemic. Some, however – like airlines, logistics, hospitality and others – are suffering from an existential crisis. In my view, it’s not going to be easy but at the same point in time, it’s very important for us to stay calm, positive and healthy. It’s time to activate those grey cells to kick-start and connect with like-minded professionals.

It’s the time to involve fellow humans in these tough times, share your views adapt to changing your business with the Best Business Practices. Come let’s pledge to help the world to recover with efforts in solidarity, business resilience and temerity, appealing the stakeholders to connect, react and attack COVID-19.

Let’s fight back!

G.D Singh
Author is the founder of Asian-African Chamber of Commerce & Industry (AACCI). He is a Management Consultant, Brand Maker, Author, Entrepreneur, Changemaker & World peace Advocate.

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