5th India Heritage Tourism Conclave

Heritage Tourism

Making Incredible India Swacch, Sundar, Sashakt Bharat February 12, 2016 - Rajasthan

India is colourful and vibrant, a land as diverse as its people, a mosaic of faiths, cultures, customs and languages that blend harmoniously to form a composite whole. One of the world’s oldest living civilisations - which gave to the world - the concept of zero, the primordial sound Aum…Yoga, and Buddhism.

The 21st century India is carving a niche for itself as an economic superpower. The Maharajas of yore have yielded place to some of the wealthiest tycoons of the world. Our country has achieved remarkable breakthroughs in missile, aeronautical and space technologies. India has become the hub of Information Technology (IT) in south Asia, owing to its vast pool of English-knowing technical manpower!

India has always been famous for its rich heritage and ancient culture. So the onset of heritage tourism in India was long anticipated. India’s glorious past and cultural diversity make a potent blend, which attracts millions of tourists each year to its heritage tourist attractions. The government of India and the Ministry of Tourism and Culture encourage heritage tourism in India by offering several benefits to the Indian states that are particularly famous for attracting tourists. 

India’s rich heritage is amply reflected in the various temples, palaces, monuments, and forts that can be found everywhere in the country. This has led to the increase in India’s heritage tourism. The most popular heritage tourism destinations in India are Taj Mahal in Agra, Mandawa castle in Rajasthan, Mahabalipuram in Tamil Nadu, Madurai in Tamil Nadu, Mahabodhi Temple, Bodh Gaya in Bihar, Humayun Tomb in Delhi, Red Fort in Delhi, Monuments in Hampi, Karnataka, Monuments at Pattadakal, Karnataka, Buddhist Monuments at Sanchi, Madhya Pradesh, Khajuraho Group of Monuments in Madhya Pradesh, Ajanta & Ellora Caves in Maharashtra, Fatehpur Sikri in Uttar Pradesh, Sun Temple in Orissa, Amer Fort in Rajasthan, Jaisalmer Fort in Rajasthan, Chittorgarh Fort in Udaipur - Rajasthan, Kumbhalgarh Fort in Udaipur – Rajasthan, Palitana Temples in Gujarat and Orchha in Khajuraho.

India possesses a rich collection of monuments, known the world over for its intricate architect and ancient history. Looking back at 5000 years of Indian History, there are thousands of monuments across the country from north to south and east to west belonging to Hindus, Buddhists, Muslims and Christians.

India is also famous for its tradition of music - Classical Music is shaped by different ancient gharanas and styles based on specific place of their birth or the originator of the style. Two of the most important styles of classical music are Carnatic and Hindustani music, which has an historical continuity of thousands of years. The classical music in India is the soul of all the art forms as it not only manifests the cultural heritage, but is also spiritually alleviating. The other music forms prevalent in India include various folk songs, pop music, popular songs, etc. Modern globalisation process has definitely affected the Indian music and today all styles of music from different part of the world, both in vocal and instrumental, could be seen in India.

Similarly, Dance forms in India have also an historical root and so it covers a wide range of classical dances that started as temple dances in India. Later, representations in theatres helped in modifying these dance forms to a great extent. The modern interaction with the world has brought to India various other dances styles from different parts of the world. Bharatnatyam is the most renowned dance form of South India. This dance had been kept alive by the great endeavours and efforts of gurus and the disciples, and is respected as a religion and the followers do a lot of ‘sadhana’ to achieve mastery over it.

Spiritualism – another important element of India’s heritage lies in the air. There is possibly no place in India which does not have some splendid temples or mosques or gurudwaras. The chants of mantras reverberate the whole atmosphere during the morning and evening time. Several ghats alongside the holy cities of Haridwar, Rishikesh, Kashi and Varanasi look like the spiritual centres for masses during the evening aarti. Apart from that, there are various meditation centres, spiritual discourse centres, Buddhist Vipassana meditation retreat, etc for cleansing one’s soul and rejuvenating it with new energy and motivation.

“Cleanliness Is Next To Godliness”... There are 3600 protected monuments in India out of which 31 sites have been listed as World Heritage Sites by the UNESCO. This is not surprising for a country as large and diverse as India, boasting a culture dating back to a few millennia.

To see a cleaner India for protecting and preserving the sanctity of monuments of national heritage, Ministry of Tourism’s new initiative of “Swachh Bharat Swachh Smarak” aims at creating awareness amongst the tourists and the people of the nation to wholeheartedly engage themselves in the cleanliness of their surroundings.

However, the public feels too little of the ownership and responsibility which is a crucial factor in the care of its heritage. As a country and as people, this has been a great disadvantage. As part of this Incredible India Campaign to promote tourism, the Indian government is now spreading the message of individual responsibility.

PHD Chamber aims at creating a strong platform to exchange best practices and experiences, discuss challenges and opportunities, future perspectives and changes in the heritage tourism sector. It is also an excellent opportunity to explore new ways to actively penetrate in and attract more tourists from the new emerging markets as well as discuss actions aimed to promote India as the World’s No. 1 tourist destination.

The 1st India Heritage Tourism Conclave 2011 (IHTC) held on November 23, 2011 in New Delhi was a first of its kind in India. The conclave touched upon all aspects of heritage that we as Indians are proud of, be it our heritage sites, art & crafts, music, or cuisine. The conclave was an earnest invite to all Indians to not just explore & cherish and connect historically to India’s unique legacy, but also to come forward actively in helping to conserve & celebrate this nation’s prized possessions handed over by our past generations.

In keeping with the success of the 1st India Heritage Tourism Conclave, PHD Chamber organised the 2nd India Heritage Tourism Conclave 2012 on November 28, 2012, 3rd India Heritage Tourism Conclave on February 21, 2014 and 4th India Heritage Tourism Conclave on February 20, 2015 in New Delhi. All the Conclaves proved to be a runaway success.

Taking the legacy forward, PHD Chamber is organising the 5th India Heritage Tourism Conclave “Making Incredible India - Swacch, Sundar, Sashakt Bharat” in the month of February, 2016 in Rajasthan.

Objectives

To provide a platform for open house discussion between officials of Central & State governments and industry stakeholders;

To provide a platform for private sector investors of Tourism Industry regarding issues and opportunities affecting investment in Heritage Tourism in India;

To provide suggestions/recommendations to improve the business skills and global best practices to preserve Indian Heritage;

To invite suggestions on new innovative strategies to assist tourism businesses, tourism destination promotion in India and enhancing their marketing and positioning across the world;

To discuss on the issues and challenges faced by international tourists in procuring Indian visa;

To change and enhance the image of Indian Heritage Sites across the globe;

To promote Heritage Tourism across the globe in a sustainable manner keeping in view the carrying capacity of the destinations.

What is Needed to Take Heritage Tourism to Next Level on Global Chart

Leadership (ASI);

Aggressive Brand India Promotion;

Investment;

Planning;

Education and Awareness;

Implementing Global Best Practices for an Integrated development plan for Heritage Cities;

Ensuring Security of foreign tourists.

Target Participants

Captains of Tourism and Hotel industry;

International & National Tourism experts;

Corporate Groups with investments in infrastructure/hotels projects;

Indian and Foreign Tour Operators;

Vacation Planners;

Institutes imparting Tourism related Education;

State Tourism Boards of India;

International & Domestic Airlines;

Entertainment/Activity Managers and Coordinators;

Tour Managers;

Tour Guides;

Historians/Storytellers and all other stakeholders.

Takeaways

Latest thinking from senior industry and policies from government leaders;

B2B and professional networking;

New investment opportunities in Heritage Tourism Market.

We hope that this National Conference would be able to meet its desired objectives and prove to be a meaningful and successful one. So let’s join hands and make India as one of the most favoured destinations for tourism on the global map.

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Diplomatist Magazine was launched in October of 1996 as the signature magazine of L.B. Associates (Pvt) Ltd, a contract publishing house based in Noida, a satellite town of New Delhi, India, the National Capital.

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